As we all know marketing in general is a way to pull your target audience to you so that you can present to them the products or services that you can offer, and of course when you are able to attract the targeted customers before your competitors do,  chances are you will close the deal with the potential customers first through good salesmanship.  With great quality products and excellent customer services, your business will go a long long way.

Internet marketing is one of the many types of marketing, and is becoming more important everyday.  More and more companies are relying on Internet Marketing for most or the entire of their income revenue, notably Dell Computer and Amazon.com.  So making money through your website is possible?  Of course, only if you are able to pull the target traffic from the top 3 search engines, Google, Yahoo and MSN, with special focus on Google as it has been gaining more market share in terms of users.

Internet Marketing is tightly linked with search engine optimization (SEO) because if correctly and accurately optimized, your potential customers will mostly find your website via natural search (or organic search), not paid advertisement links or sponsored links.  No doubt, paid advertisement and sponsored links are very fast way to get your website listed on the top 10 but it might cost you hundreds of thousand a quarter or even a month for such Internet marketing campaign, and might not generate the expected traffic as many people still believe the top ranking organic search results as more genuine and reliable website since Google has certain criteria for websites to be ranked at the top 10 or 20.

Page Rank (PR), a trademark of Google, is one of the factors that some of you might have heard of.  PR is a figure, from 1 to 10,  which represents how a website is being viewed by all other quality websites.  If your website is getting linked to from other high PR website, it will increase your PR as well as your ranking.  Therefore it is advisable to make friends with related quality website with high PR.

Another important thing in Internet Marketing with SEO is the choice of your keywords.  They must be specific enough to target the group of customers that you are looking to catch, yet not too specific so that majority won't miss it.  Hence the keywords consultancy is deemed necessary for a successful Internet Market Campaign via SEO.